Homestead Smart Health Plans is made up of industry leading experts who have combined their intellectual capital with a pioneering model that is leading companies into the future of healthcare coverage.  The below leadership team looks forward to giving our best in the name of your company and employees – impacting your business positively for many decades to come.

Thomas J. Knox, PhD(HC), CLU, ChFC, FCPP

Founder & Chairman

Thomas J. Knox is founder and Chairman of Homestead Strategic Holdings, Inc.  as well as Chairman of ORB Automotive Corporation, headquartered in Shenzhen, China.  Mr. Knox is also President and CEO of the Knox Investment Group, which provides managed professional services to various portfolio companies.

A successful entrepreneur and insurance industry expert, Mr. Knox was a candidate for Governor of Pennsylvania in 2010 and ran for Mayor of Philadelphia in 2007.  As CEO of UnitedHealthcare of Pennsylvania from 2004 through 2006, Mr. Knox was responsible for overseeing all areas of operations in Pennsylvania including expanding the provider network, sales and marketing, administration of group health plan operations, recruiting, hiring, managing company employees, and product development.

Mr. Knox served as Chairman of the Board and CEO for Fidelity Insurance Group starting in 1999. During the 5 years Mr. Knox served as Chairman, gross revenues grew from $13,000,000 to $100,000,000 and the company was sold to UnitedHealthcare, Inc.

One of Mr. Knox’s top success stories comes from 1993 through 1995, when he served as Special Deputy Rehabilitator and Chief Executive Officer for Fidelity Mutual Life Insurance Company. Appointed by then Governor of Pennsylvania Robert P. Casey, Mr. Knox was tasked with the financial rehabilitation of the financially troubled Fidelity Mutual Life Insurance Company where he eliminated the State of Pennsylvania’s anticipated $250 million in losses.

Mr. Knox served as Deputy Mayor for the Office of Management and Productivity for the City of Philadelphia from January 1992 through July 1993 under then Mayor Edward G. Rendell. Through his tenure in this role, Mr. Knox saved the City of Philadelphia over $119.9 million per year.

Mr. Knox is a current member of Library of Congress/James Madison Council, a Fellow of the College of Physicians of Philadelphia, and past member of the following councils: Chair for the Governor’s Management & Productivity Council, Hospitals and Higher Education Facilities Authority of Philadelphia, Association for Surgical Education Foundation, Chair for the City of Philadelphia Productivity Bank, Chair for Mayor’s Management and Productivity Council, and Chairman of the Airport Advisory Board.

Mr. Knox is a life-long resident of the Philadelphia area, currently residing in Center City Philadelphia. He is married with two children, Thomas and Brandon, and five grandchildren.



Bill Green

Chief Executive Officer

Bill Green was appointed as the Chief Executive Officer of Homestead Strategic Holdings, Inc. effective May 1, 2018.  He previously had served Homestead as Chief Legal Officer, Founder and Director since 2015.

Bill brings an extensive leadership background in both the public and private sectors. He was appointed as Chair of the Philadelphia School Reform Commission by Governor Tom Corbett in January 2014 and served on the Commission until June 2018 when Philadelphia took over local control of its School District. Immediately prior to his appointment he served as Philadelphia City Councilman At-Large from 2008-2014. Bill focused his work in City Council on fiscal discipline, government accountability, the application of technology, and improving the quality of life for city residents.

Before attending Auburn University, Summa Cum Laude, 1992, Bill traded options and futures in New York, London, and Amsterdam. He later obtained a law degree from the University of Pennsylvania, 1995.  In the years since, he has founded several businesses, represented top Fortune 500 companies as a corporate and securities attorney and served as President of VistaScape Security Systems. Bill has lived and worked in Atlanta, Amsterdam, London, Philadelphia and New York.

Bill has served on the Board of Directors of numerous institutions and private companies.  He is currently a Board Member for Rosemont College- 2013 to present, and The Historical Society of Pennsylvania- 2010 to present.  He is a past Board Member for the Art Museum of Philadelphia, Council Representative, 2012-2014, and a past member of the Criminal Justice Advisory Board.

Joseph Haddock

Executive Vice President and Chief Revenue Officer

Joseph Haddock is the Executive Vice President and Chief Revenue Officer for Homestead Smart Health Plans. He provides senior leadership and strategic direction to Homestead by leading the sales and business development efforts with employers, brokers and providers.

Haddock joined Homestead in 2018 after a twenty-three year career with Geisinger Health Plans, where he served as Chief Sales Officer growing commercial and Medicare membership through distribution channel development, geographic expansion, strategic provider partnerships and product development focusing on population health management. Before joining Geisinger Health Plans, he worked in sales and service for Hospital Central Services Cooperative in Allentown and Blue Cross Blue Shield of Maryland.

Haddock received a bachelor of science degree in business administration from Bucknell University and a master of health administration from the University of Scranton.

Michael P. Shine

Chief Executive Officer, INDECS Corporation, TPA Division

Mike Shine is the CEO of INDECS, the Third Party Administrator (TPA) division for Homestead. He is responsible for all INDECS operations as well as for strategic partnerships. Mike assumed the role of CEO in March of 2015. Mike has more than twenty-five years of experience in the insured and self-funded market place. Prior to joining INDECS, he served as an Organizational Engagement Consultant and Senior Executive. He was also President of a TPA and served as a COO of a Managing General Underwriting firm. Mike is an experienced manager with leadership skills in team building, business process outsourcing experience, call center, project management, operations management metrics, vendor management, consulting, sales, budgeting, recruiting and the development of policies & procedures. Mike has served at the executive levels with BCI, First Health, Performax and CNA.

Mike earned his bachelor’s degree from Siena in Albany, NY and attended graduate school at the University of Minnesota and Loyola University in Chicago.

TJ Knox, CPA

Chief Financial Officer

Thomas J. Hunter Knox (TJ) is the Chief Financial Officer of Homestead Strategic Holdings, Inc. As the company’s CFO, TJ is responsible for finance, treasury, capital and accounting. Prior to joining Homestead Strategic Holdings, Inc., TJ served as the Director of Auditing Services for the School District of Philadelphia where he oversaw the internal audit function of the District and the Philadelphia Charter Schools financed by the School District of Philadelphia. TJ also worked in public accounting for five years, auditing pension funds and medium-sized cities before taking the position with the District of Philadelphia.

TJ earned a bachelor’s degree in finance from Florida Atlantic University in addition to a Master’s Degree in accounting from Florida Atlantic University. He is a certified public accountant licensed in the State of Pennsylvania.

Laura Bracale, CBC

Vice President, Marketing and Implementation

Laura Bracale is Vice President, Marketing and Implementation, for Homestead Strategic Holdings, Inc.  Laura is responsible for client marketing and implementation efforts.  Prior to joining Homestead Smart Health Plans, Laura worked for Brokerage Concepts, Inc.  (now Healthnow Administrators) as a Sales Director.  Having been in the industry for over 25 years, Laura specializes in group benefits as well as Medicare and individual life products. At Brokerage Concepts Laura worked in various departments and was instrumental in setting up an Outsourcing division.

Laura is a Chartered Benefit Consultant (CBC) and has Professional Health Insurance Advanced Studies (PHIAS) certification.  She is a graduate of Eastern University.

Bruce E. Buchanan, Jr.

Vice President, Sales and Business Development

Bruce Buchanan, Jr. is Vice President, Sales and Business Development for INDECS Corporation, the TPA Division of Homestead. He has been instrumental in the success of INDECS, working there for over 15 years. A long-time proponent for maximizing healthcare benefits and reducing benefit costs, Bruce has expertise in self-funded consumer-driven health plans which are cost-effective and value-driven. He is proficient in plan analysis, underwriting practices and client implementation.  Bruce holds Life, Health, Property, and Casualty Licenses and has an educational background in business administration.

Prior to joining INDECS, Bruce had a successful career in the recording industry, working with a variety of recording artists and celebrities including Jimmy Page of Led Zeppelin, Chris Squire and Trevor Rabin of Yes, Dr. John, Billy Joel, Mick Jones, Roberta Flack, Dionne Warwick, Bette Midler, Martin Scorsese, and Howard Shore.

Alvin H. Clemens


Alvin H. Clemens is a long-time insurance industry leader who has helmed major insurance companies as CEO including Academy Insurance Group, Provident American Corporation, and Health Axis.  Health Axis reached a market value of $2.5 billion.  From 2005 -2009 Mr. Clemens was founder, chair, and CEO of Health Benefits Direct, now InsPro Technologies LLC, and from 2009-2014 he served as Chair and CEO of The Provident Corporation and US Hospital Direct Corporation.

Mr. Clemens has a B.S. in Business Education from The Pennsylvania State University in 1959 and continued with graduate work at San Diego State School of Business Administration.  After being a member of the Board of Trustees of Penn State from 1995 – 2014, Mr. Clemens was recently granted Trustee Emeritus status.

Christopher T. Olivia M.D


Dr. Olivia is an experienced physician and healthcare executive. He has managed health insurance companies, hospitals, and healthcare facilities, and physician practices in both an academic and community environment. Dr. Olivia was recently the President of Continuum Health Alliance which builds clinically integrated physician and hospital networks with 1200 physicians in 5 states as one of the nation’s first population health companies. In his immediate prior role, he was the Senior Vice President for Strategic Planning and New Venture Development at Highmark where he completed the West Penn Allegheny Health System merger. That merger was the largest payer-provider combination to date and created the country’s second largest integrated payer-provider system with $17 billion in revenue.

Dr. Olivia initiated the merger with Highmark as President and Chief Executive Officer of West Penn Allegheny. West Penn was a hospital-based, academic health system with two tertiary teaching facilities, six hospitals and $1.8 billion in revenue with 13,000 employees. There he led a multi-year successful turnaround of the health delivery system. Prior to this he led the turnaround and growth of the Cooper Health System in Camden, NJ as CEO.

Dr. Olivia has held numerous industry leadership roles as a board member of the AAMC Council of Teaching Hospitals, the New Jersey and Pennsylvania Hospital Associations and as Chair of the New Jersey Council of Teaching Hospitals.

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