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Leadership

Homestead Smart Health Plans is made up of industry leading experts who have combined their intellectual capital with a pioneering model that is leading companies into the future of healthcare coverage. With a combined 120+ years of industry experience, the below leadership team looks forward to giving our best in the name of your company and employees – impacting your business positively for many decades to come.

Thomas J. Knox, PhD(HC), CLU, ChFC, FCPP

Founder & Chairman

Thomas J. Knox is founder and Chairman of Homestead Strategic Holdings, Inc., which has various underlying operating entities/components inclusive of Homestead Strategic Holdings. Working to assemble a world-class team of healthcare executives and practitioners, our program was created to shift cost control for healthcare to employers of all sizes and away from traditional healthcare payers. www.homesteadplans.com

INDECS Corporation is an innovative and transparent Third Party Administrator (TPA) licensed in New Jersey and other states providing administrative services for Group Health Plans, specializing in self-funded programs for public and private employers. www.indecscorp.com

Claim Watcher, a reference based pricing company (RBP) solution that uses available financial statements and actual cost data from the hospital or Medicare rates. www.homesteadplans.com

Homestead Insurance Company-Offering Individual Stop-Loss coverage as well as Aggregate Stop-Loss protection. www.homesteadplans.com

Mr. Knox is Chairman of Akers Biosciences, Inc. (ABI) which trades on both the London and NASDAQ Exchanges. ABI develops, manufactures and supplies rapid, point-of-care screening and testing products that deliver health-related information directly to individuals or their treating clinicians. www.akersbiosciences.com

ORB Automotive Corporation is another company in which Mr. Knox is Chairman. ORB Automotive Corp. is headquartered in Shenzhen, China and is engaged in the business of providing bonding solutions, gas tanks and transmissions. www.orbchina.com

Knox Investment Group , President and CEO. Knox Investment Group provides managed professional services to various portfolio companies and investments for Mr. Knox.

Mr. Knox was a candidate for Governor of Pennsylvania in 2010 and ran for Mayor of Philadelphia in 2007.
As CEO of United Healthcare of Pennsylvania from 2004 through 2006, Mr. Knox was responsible for overseeing all areas of operations in Pennsylvania including expanding the provider network, sales and marketing, administration of group health plan operations, recruiting, hiring, managing company employees, and product development.

Mr. Knox served as Chairman of the Board and CEO, for Fidelity Insurance Group. During the 5 years Mr. Knox served as Chairman, Gross revenues grew from $ 13,000,000 to $ 100,000,000 and the company was sold to UnitedHealthcare, Inc.
One of Mr. Knox top success stories comes from 1993 through 1995, as Special Deputy Rehabilitator and Chief Executive Officer for Fidelity Mutual Life Insurance Company, Appointed by the Governor of Pennsylvania, Mr. Knox was tasked with the financial rehabilitation of the financially troubled Fidelity Mutual Life Insurance Company which he eliminated the State of Pennsylvania anticipated $ 250 million in losses.

Mr. Knox served as Deputy Mayor for the Office of Management and Productivity for the City of Philadelphia from January, 1992 through July, 1993 under then Mayor Edward G. Rendell. Through his tenure in this role, Mr. Knox saved the City of Philadelphia over $ 119.9 million per year.

Mr. Knox has the following designations: FCPP- Fellow in College of Physicians of Philadelphia,
CLU-Chartered Life Underwriter, ChFC- Chartered Financial Consultant, PhD- Drexel University and inactive- NASD-Registered Financial Principal.

A current member of Library of Congress/James Madison Council and past member of the following councils: Chair for the Governor’s Management & Productivity Council, Hospitals and Higher Education Facilities Authority of Philadelphia, Association for Surgical Education Foundation, Chair for the City of Philadelphia Productivity Bank, Chair for Mayor’s Management and Productivity Council and Airport Advisory Board.

A life-long resident of the Philadelphia area, currently residing in Center City Philadelphia. Married with two children, Thomas and Brandon and five grandchildren.

Vincent J. Sobocinski

President

Vincent J. Sobocinski is President of Homestead Strategic Holdings, Inc., a diversified health care benefits company. He is responsible for driving the strategic execution of Homestead Strategic Holdings’ vision through his leadership of the company’s business development and sales initiatives. Vince assumed the role of President in November of 2015. Vince has more than three decades of experience in the health care industry. Prior to joining Homestead Smart Health Plans, he was President of CareFirst Administrators one of the largest national Blue Cross/Blue Shield Branded third party administrators in the nation. Additional prior roles include executive positions at Cigna where he served as President of a five state region and Unitedhealthcare where he served as Executive Vice President of Regional Sales. In addition, Vince is a past Board member of the Greater Philadelphia Health Underwriter’s Association and a member of PEBA.

Vince earned his bachelor’s degree from Temple University and his MBA from the Fox Graduate School of Business at Temple University. He lives in Montgomery County Pennsylvania.

Michael P. Shine

Chief Executive Officer Indecs Corp, TPA Division

Mike is CEO of Homestead’s INDECS the Third Party Administrator (TPA) division for Homestead – a diversified health care benefits company. He is responsible for all of the operations for INDECS and the strategic partnerships. Mike assumed the role of CEO in March of 2015. Mike has more than twenty five year of experience in the insured and self-funded market place. Prior to joining INDECS, he served as an Organizational Engagement Consultant and Senior Executive. He was President of a TPA prior to joining INDECS and served as a COO of a Managing General Underwriting. Mike is an experienced manager with leadership skills in team building, Business Process Outsourcing experience, call center, project management, operations management metrics, consulting, sales, budgeting, recruiting and the development of policies & procedures. Mike has been successful in directing operations, sales and service development, created initiatives for providers of care, brokers, carriers, Managing General Underwritings and vendor management.

Mike has served at the executive levels with BCI, First Health. Performax and CNA.
Mike earned his bachelor’s degree from Siena in Albany, NY and attended graduate school at the Universality of Minnesota and Loyola University in Chicago. He lives in Downingtown, Pennsylvania.

TJ Knox, CPA

Chief Financial Officer

Thomas J. Hunter Knox, CPA, TJ is the chief financial officer of Homestead Strategic Holdings, Inc. As the company’s Chief Financial Officer, TJ is responsible for finance, treasury, capital and accounting. TJ also oversees the legacy workers’ compensation business that is in runoff.

Prior to joining Homestead Strategic Holdings, Inc., TJ served as the Director of Auditing Services for the School District of Philadelphia where he oversaw the internal audit function of the District and the Philadelphia Charter Schools financed by the School District of Philadelphia. TJ also worked in public accounting for five years auditing pension funds and medium-sized cities before taking the position with the District of Philadelphia.

TJ earned a bachelor’s degree in finance from Florida Atlantic University in addition to a Master’s Degree in accounting from Florida Atlantic University. TJ is also a certified public accountant licensed in the State of Pennsylvania.

Bill Green

Chief Legal Officer, Founder and Director

Bill Green is Director and General Counsel of Homestead Strategic Holdings, Inc. Working to assemble a world-class team of healthcare executives and practitioners, Homestead Strategic Holdings, Inc. was created to shift control over the costs of healthcare to employers of all sizes and away from the major carrier traditional healthcare payer and facility provider. Bill Green was appointed to the Philadelphia School Reform Commission by Governor Tom Corbett in January, 2014, confirmed by the Senate and took the Oath of Office in February, 2014.

Immediately prior to his appointment he served as City Councilman At-Large from 2008-2014. Bill focused his work in City Council on fiscal discipline, government accountability, the application of technology, and improving the quality of life for city residents.

Professional
Before attending Auburn University, Summa Cum Laude, 1992, Bill traded options and futures in New York, London, and Amsterdam. He later obtained a law degree from the University of Pennsylvania, 1995.
In the years since, he has founded several businesses, represented top Fortune 500 companies as a corporate and securities attorney and served as President of VistaScape Security Systems. Bill has practiced law in Atlanta, London and Philadelphia. Bill served in-house as General Counsel of companies ranging from a cement pole manufacturer acquired by Langdale Forest Products, software company acquired by Seimans, and an auto-finance company acquired by a hedge fund. Additionally, Bill Served as corporate counsel for a Fortune 50 company with responsibility for mergers and acquisitions and securities work.
Bill served as CEO of a software company for two plus years and has served on the Board of Directors of numerous private companies.

Bill is currently a Board Member for Rosemont College- 2013 to present, The Historical Society of Pennsylvania- 2010 to present and Philadelphia School Reform Commission- 2011 to present.

Bill is a past Board Member for the Art Museum of Philadelphia, Council Representative, 2012-2014 and past member of the Criminal Justice Advisory Board.

Bruce E. Buchanan, Jr.

Vice-President of Sales and Business Development

Bruce Buchanan, Jr. is the Vice-President of Sales and Business Development for INDECS, Corporation. He has been instrumental in the success of INDECS, working here for over 15 years. A long-time proponent for maximizing healthcare benefits and reducing benefit costs, Bruce has expertise in self-funded consumer-driven health plans which are cost-effective and value-driven. He is proficient in plan analysis, underwriting practices and client implementation and responsive to the needs of each client.

Prior to joining INDECS, Bruce began his career at Atlantic Recording Studios in 1989, a subsidiary of Atlantic Records. While there, he worked with a variety of recording artists and celebrities including Jimmy Page of Led Zeppelin, Chris Squire and Trevor Rabin of Yes, Dr. John, Billy Joel, Mick Jones, Roberta Flack, Dionne Warwick, Bette Midler, Martin Scorsese, Howard Shore and many more. After leaving Atlantic in the mid 90s, Bruce moved to a private studio/production facility in Times Square, New York, where he worked on the movies Gloria, Copland and Lord of the Rings; 1994 Lillehammer Olympics, NBC Sports, actor Jason Mewes, recording artists Love Among Freaks (Clerks), EPMD, Def Jam Recording Artist Capleton and Gavin DeGraw.
He also owned an entertainment company with Attorney/Manager Steve Kurtz (Christina Aguilera), providing music services for a multitude of major televised live events.

In early 2000s, Bruce teamed up with Grammy Nominee Calvin Gaines (Destiny Child, Temptations, Lady Gaga) and developed over 15 artists in 5 years, co-writing and producing well over 50 songs

1986-1988 Institute of Audio Research
2004-2006 Business Administration at University of Phoenix
Life, Health, Property and Casualty Licenses

Bruce currently reside in West Orange, NJ with his wife, Kim.

Laura Bracale, CBC

Vice-President Marketing and Implementation

Laura Bracale is a vice-president of Homestead Strategic Holdings, Inc., which includes the entities, Claim Watcher, a reference based pricing company, Homestead Insurance Company and INDECS Corp., a third-party administrator. Laura is responsible for marketing and implementation efforts brought forth for Homestead Strategic Holdings, Inc. Homestead Strategic Holdings, Inc. was created to shift cost control for healthcare to employers of all sizes and away from traditional healthcare payers. Prior to joining Homestead Smart Health Plans, Laura worked for Brokerage Concepts, Inc. which now is Healthnow Administrators as a Sales Director. Having been in the industry for over 25 years, Laura specializes in group benefits as well as Medicare and individual life products. At Brokerage Concepts Laura worked in various departments and was instrumental in setting up an Outsourcing division. Laura is a Chartered Benefit Consultant (CBC) and Professional Health Insurance Advanced Studies (PHIAS) certification.

A graduate of Community College of Philadelphia and Eastern University, Laura resides in Philadelphia with her husband, John and their four children.

Alvin H. Clemens

Advisor

Advisor to Homestead Strategic Holdings, Inc. Homestead Strategic Holdings, Inc. offers a suite of innovative services, Claim Watcher, a reference-based pricing solution, Homestead Ins. Co., a stop loss insurance company or Indecs Corp., a third party administrator all of which allows businesses to cut their health care cost.

Mr. Clemens has recently been granted Trustee Emeritus status from the Penn State Board of Trustees. He has been member of the Board of Penn State since 1995 to 2014. Al Clemens graduated with a B.S. in Business Education from The Pennsylvania State University in 1959 and continued with graduate work at San Diego State School of Business Administration.

He was the founder of Academy Insurance Group in 1969 and served as Chair and CEO through 1985. Academy Insurance Group initially capitalized at $309,000 and sold for $650 million in 1985. Academy was the first insurance company to sell health insurance direct to consumers via the television, plus, it developed the Retirement Deposit Fund which later morphed into Universal Life. From1988-1998 he was the major shareholder, chair, and CEO of Provident American Corporation which owned Provident American Life and Provident Indemnity Life and Health, life insurance and health via independent agents. This morphed into Health Axis. From 1998 through 2002 he served as founder, chair, and CEO of Health Axis, which reached a market value of $2.5 billion during the internet boom. Health Axis, in conjunction with AOL, initiated selling Health Insurance via the internet. From 2005 -2009 Mr. Clemens was founder, chair, and CEO of Health Benefits Direct, now InsPro Technologies LLC, and from 2009-2014 he served as Chair and CEO of The Provident Corporation and US Hospital Direct Corporation.
He is a member of various organizations including Who’s Who in America, Who’s Who in Finance and Industry, Who’s Who in the World, Young Presidents Organization, Philadelphia Presidents Organization, World Presidents Organization, Aronimink Country Club, and The Pyramid Club. In 1997, he was honored with the Penn State Alumni Fellow Award, and, in August 2000, was honored in Israel with the Theodor Herzl Award of the Jerusalem Fund of Aish HaTorah and the Municipality of Jerusalem for Citizenship and Entrepreneurship. His board memberships include the Smeal College of Business Board of Visitors at Penn State, the Penn State Great Valley School of Graduate Professional Studies Advisory Board, The Pennsylvania Insurance Federation Executive Committee and Board of Directors, the Pennsylvania Convention Center Expansion Advisory Committee, the Waterville Ski Academy from 2009-present, and Chairman of Banking and Insurance Committee for Pennsylvania Inpact Commission 1996. He was appointed by Governor Ridge to The Banking and Insurance Transition Team in 1995 and was appointed by Governor Ridge in May 1995 to serve on the Board of Trustees where he was reappointed to five subsequent terms by the next three Pennsylvania Governors both Republican and Democrat and served for 19 years.

Christopher T. Olivia M.D

Director

Dr. Olivia is an experienced physician and executive. He has managed health insurance companies, hospitals, healthcare facilities, and physician practices in both an academic and community environment. Dr. Olivia was recently the President of Continuum Health Alliance prior to a successful exit to an industry acquirer. Continuum Health builds clinically integrated physician and hospital networks with 1200 physicians in 5 states as one of the nation’s first population health companies. In his immediate prior role, he was the Senior Vice President for Strategic Planning and New Venture Development at Highmark where he completed the West Penn Allegheny Health System merger. That merger was the largest payer-provider combination to date and created the country’s second largest integrated payer-provider system with $17 billion in revenue.

Dr. Olivia initiated the merger with Highmark as President and Chief Executive Officer of West Penn Allegheny. West Penn was a hospital-based, academic health system with two tertiary teaching facilities, six hospitals and $1.8 billion in revenue with 13,000 employees. There he led a multi-year turnaround of the health delivery system by consolidating 6 hospitals and 700 physicians into a system of care ultimately generating $100MM of cash flow in the final year. During his tenure, the flagship hospital was named a Top 50 Hospital by US News and World Report and the health system was named to the top 57 in the country by Thomson Reuters. Prior to this he led the turnaround and growth of the Cooper Health System in Camden, NJ as CEO. Under his leadership, Cooper more than doubled its revenue to become the largest hospital in South Jersey, built a new tertiary hospital and conceived and initiated the new Cooper Rowan School of Medicine.

Dr. Olivia has held numerous industry leadership roles as a board member of the AAMC Council of Teaching Hospitals, the New Jersey and Pennsylvania Hospital Associations and as Chair of the New Jersey Council of Teaching Hospitals. During his tenure on the latter, New Jersey established the safety net hospital designation and increased charity care funding by 40%, implemented a state-wide Family Care Bill to cover all children and created a new Graduate Medical Education fund that has grown to provide training programs with $100MM of annual funding. Finally, Dr. Olivia has extensive experience with venture backed healthcare start-ups with a focus on the healthcare IT sector. He has been involved as a founder or board member of a dozen entities including most recently eviti, a cancer care management company now part of Nanthealth, and the radiology services company Foundation Radiology.

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